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14+ years experience in FMCG brands in Panama’s top retail accounts

Your Go-to Partner in the Panamanian Market

We help you access the Panama market. We represent, develop, and position fast-moving consumer products through tailored strategies and hands-on commercial management.

Your Go-to Partner in the Panamanian Market

We help you access the Panama market. We represent, develop, and position fast-moving consumer products through tailored strategies and hands-on commercial management.

We help your brand grow in Panama.

Our Core Services:

With over 14 years of experience, we support local and international suppliers in entering and expanding in the Panamanian market. We open doors to top-tier retailers, align with your goals, and provide personalized consulting, brand representation, and regulatory support to ensure sustainable business growth.
Go-to-Market Strategy

Strategic research to define your entry path, including market studies, feasibility analysis, and distribution models.

Brand Representation

We handle everything from business development and commercial negotiations to post-sale follow-up, acting as your in-market partner.

Legal & Regulatory Advisory

We ensure compliance with Panamanian laws—from product registration and contracts to customs procedures and legislative updates.


Frequently asked questions

What are the biggest challenges when entering the Panamanian retail market?

Some of the main challenges include regulatory compliance, navigating customs procedures, understanding buyer expectations, and building relationships with key accounts.

Do I need to register my products before selling them in Panama?

Yes. Most consumer products must be registered with local authorities, especially food, beverages, cosmetics, and pharmaceuticals. Our team handles this process for you.

Do I need a local distributor to sell in Panama?

Not necessarily. We can help you determine the best route to market, whether it's through a distributor, direct sales to retail chains, or a hybrid model.

Ready to grow your brand in Panama?

Fill out the form or contact us directly to discuss how we can support your expansion.