By Retail Access Panama | April 2025
Panama, strategically positioned as a bridge between North and South America, continues to play a pivotal role in global commerce, primarily through the Panama Canal. As of 2025, the nation exhibits a blend of steady economic growth and evolving retail dynamics, presenting both opportunities and challenges for investors and businesses.
Economic Overview
In 2025, Panama's economy is projected to grow by approximately 3% in real terms, with a nominal GDP reaching around $91.7 billion. This translates to a GDP per capita of about $20,092. Inflation is expected to remain stable at 2%, while the unemployment rate is projected at 8%.
Retail Sector Dynamics
The retail sector in Panama is witnessing significant transformations:
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E-Commerce Growth: The e-commerce market is projected to reach approximately $1.7 billion by 2023, reflecting a growing consumer preference for online shopping. USDA Foreign Agricultural Service
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Food Retail Modernization: Supermarket chains are expanding their footprint and integrating online shopping platforms to enhance customer convenience. The online food delivery segment is projected to reach $619.90 million in revenue by 2025. Statista
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Apparel Market Trends: The apparel sector is experiencing growth, with a notable shift towards sustainable and ethically produced clothing, aligning with global consumer trends.
Investment Climate
Panama's stable political environment and strategic location continue to attract foreign direct investment (FDI). In 2023, FDI inflows were approximately $2 billion, indicating sustained investor confidence.
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